a
Avatar Technics
E-commerce
API Integration
Enterprise Data Solutions

Case Study: Reimagining Mohawk Paper's Digital Experience with Drupal 11

Mohawk Paper, North America's largest privately-owned manufacturer of fine papers, partnered with Avatar Technics and Hybrid Design to modernize its digital presence. The goal was to create a unified platform that caters to both business clients and individual consumers, enhancing user experience, scalability, and high-performance.

Client:Mohawk Fine Papers
Industry:Retail & E-commerce
Date:6/13/2025
Webby Awards
Communicator Awards
Horizon Interactive Awards
Interactive Media Awards
W3 Awards
Case Study: Reimagining Mohawk Paper's Digital Experience with Drupal 11

Challenge

Mohawk Paper faced several challenges in updating its digital platform:


  • Diverse Audience Needs: Serving both B2B clients—such as designers, printers, and merchants—and B2C consumers required a solution that could handle account-specific pricing, order tracking, and bulk transactions, while also offering a polished, intuitive interface for casual shoppers.

  • Complex Product Catalog: With hundreds of thousands of SKUs, Mohawk needed a robust product management system that could provide precise search and filtering capabilities.

  • System Integration: The site needed to connect to Mohawk's operational systems to support real-time inventory data, regional shipping options, and CRM synchronization—essential for account management, order fulfillment, and customer service.




Mohawk Stock Check API


Mohawk Stock Check API Integration

















1 / 3

Solution

To address these needs, Avatar Technics delivered a flexible and scalable web platform that combined elegant design with enterprise-grade functionality.

B2B and B2C E-Commerce


  • Role-based access for merchants and consumers.

  • Account-specific pricing for business users.

  • Checkout flows supporting both credit-line and up-front payment options.

  • Integration with LTL and Uber Freight for business shipping logistics.

Advanced Product Discovery


  • A sophisticated product finder with filters for category, weight, finish, and more.

  • Solr-powered faceted search across hundreds of thousands of SKUs, delivering fast, precise results.

Real-Time Inventory Visibility


  • Stock check integration allowing users to verify availability before purchasing.

  • Swatchbook and sample ordering directly from product detail pages.

Content & Community


  • An "Inspiration Hub" showcasing creative uses of Mohawk products.

  • Tools and calculators to help designers and print professionals select paper stock confidently.

Seamless Backend Integration


  • Unified login system for all user roles.

  • Connections to internal CRM and inventory systems.

  • Order history, shipping status, and invoice visibility in user dashboards.

Results & Impact

The new platform has significantly elevated Mohawk's digital presence and customer experience:


  • Improved Customer Experience: Both business and consumer users benefit from streamlined shopping, personalized pricing, and easy access to support resources.

  • Operational Efficiency: Real-time data integration reduces manual fulfillment processes and improves accuracy in inventory and order tracking.

  • Industry Recognition:


- Communicator Awards: Award of Excellence for Shopping
- Horizon Interactive Awards: Silver for E-Commerce / Shopping
- Interactive Media Awards: Best In Class for Manufacturing and E-Commerce
- W3 Awards: Silver for Shopping, Gold for Consumer Goods
- Webby Awards: Official Honoree for Shopping
"Our long-term partnership with Avatar is a key factor in the success of our business initiatives."
Hilary Davis
Interactive Marketing Manager